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Chris Collins

Chief Customer Officer

As Chief Customer Officer at Frontline Education, Chris leads the company’s Go-to-Market organization — spanning Customer Experience, Sales, and Marketing — with a focus on delivering a unified, end-to-end customer journey. He is committed to ensuring every interaction, from initial engagement through long-term partnership and growth, reflects Frontline’s dedication to exceptional experiences and measurable impact for K–12 districts.

Before joining Frontline, Chris served as Chief Customer Officer at Tricentis, where he led customer success strategies and worked to ensure customers fully realized the value of their solutions. His previous roles also include Chief Customer Experience Officer at Ellucian, where he integrated post-sales functions to create cohesive, high-impact customer experiences for global clients. Chris has also held leadership positions at Medallia, CA Technologies, and Mercury Interactive, where he honed his expertise in customer-centric strategies and driving measurable outcomes. 

Chris is deeply involved in the post-sales community, serving on boards with TSIA and participating in advisory groups for customer success and learning management systems companies. 

Chris resides in Virginia, with his wife and their four sons. In his free time, he enjoys skiing, golf, cycling, and spending time with his family.