Frontline Blog

Focus groups (FGs) -- essentially interactive, conversational group interviews -- are an underappreciated data collection strategy. When used well, they can provide rich, nuanced and actionable data for your professional development program evaluation. They are fairly easy to add to your repertoire and don’t require extensive planning or resources to carry out. They are often used in other contexts (e.g., market research, usability research) and are flexible enough to be used for different purposes (e.g., to inform the design of a product or service, to collect feedback about a website, to test potential survey questions or dig deeper into survey responses). FGs are best used along with other data collection strategies, such as surveys or interviews.