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3 Ways to Motivate Teacher Buy-In to New Software


Some breaking news recently revealed that a whopping 70% of school district software licenses never get used. That’s bad news for school districts.

But Thomas (Tom) Arnett of the Christensen Institute sees a reason behind it. In his latest research, Tom pulls from the well-known “Jobs to be Done” theory and makes the case that teachers often lack buy-in to adopting new approaches – including software – because they don’t see how it moves them toward success or satisfaction in their jobs.

Teachers – just like everybody else – are internally motivated. And knowing what motivates them can make the difference between an effort that takes off or one that falls flat.

Here’s a quick overview of 3 jobs to be done that can garner teacher buy-in.

Job #1: “Help me lead the way in improving my school.” 

This job is all about helping teachers take leadership, influence others and provide value through bettering their school.

Job #2: “Help me find manageable ways to engage and challenge more of my students.”

Great teachers aren’t happy with just reaching a few – they want solutions that help them put success within reach for each and every student.

Job #3: “Help me replace a broken instructional model so I can reach each student.”

Teachers have no shortage of roadblocks and difficulties. They’re open to new ideas that will help them continuously improve their teaching strategies.

Read Tom’s full blog post here to learn more, including links to the original research.

Allison Wert

Allison (Ali) Wert is the Content Marketing Manager of the award-winning content team at Frontline Education. She has been writing about education topics for nearly 10 years and specializes in best practices for K-12 strategic human capital management. Under her leadership, the team at Frontline was recognized as the Winner of CMA's 2017 Project of the Year and Best Content Marketing Program. Ali also helps to manage marketing for the Frontline Research & Learning Institute and The Line.